Blog

88 articles

Analytics2026-04-086 min read

Incrementality Testing: Measuring the Real Impact of Your Meta Ads

How to use incrementality testing to measure the true impact of your Meta Ads campaigns, beyond attribution metrics.

By Jérémie Chiari

Stratégie2026-04-0711 min read

Horizontal vs Vertical Scaling: Two Approaches to Grow on Meta

Understand the differences between horizontal and vertical scaling on Meta Ads to choose the right growth strategy.

By Jérémie Chiari

Meta Ads2026-04-067 min read

WhatsApp Ads: Generating Leads via WhatsApp Business

Complete guide to setting up Click-to-WhatsApp Ads on Meta and generating qualified leads via WhatsApp Business in Europe.

By Jérémie Chiari

Tendances2026-04-0511 min read

Privacy-First Advertising: Adapting to New Regulations

GDPR, Consent Mode, cookie deprecation: how to adapt your Meta Ads campaigns to new privacy rules without losing performance.

By Jérémie Chiari

Technique2026-04-0410 min read

Verified Domain on Meta: Why It's Essential in 2026

Why and how to verify your domain on Meta in 2026: impact on tracking, AEM, and your campaign performance.

By Jérémie Chiari

Industries2026-04-0320 min read

Meta Ads for Coaches and Trainers: Selling Online Courses

Complete Meta Ads strategy for selling online courses: funnel, creatives, targeting and ROAS benchmarks for digital products.

By Jérémie Chiari

Technique2026-04-029 min read

Server-Side Tracking: Why You Should Migrate in 2026

Browser-side tracking has hit its limits. Here's why and how to migrate to server-side tracking in 2026.

By Jérémie Chiari

Optimisation2026-04-0111 min read

How to Audit a Meta Ads Account in 30 Minutes

Complete checklist to audit a Meta Ads account in 30 minutes and identify priority improvement areas.

By Jérémie Chiari

Meta Ads2026-03-3112 min read

Messenger Ads: Converting Through Conversation on Meta

How to use Messenger Ads and chatbots to qualify leads and boost conversions on Meta in 2026.

By Jérémie Chiari

Tendances2026-03-3016 min read

The End of Third-Party Cookies: Impact on Meta Ads

Chrome is phasing out third-party cookies: here's how it impacts your Meta Ads campaigns and concrete strategies to maintain performance.

By Jérémie Chiari

Technique2026-03-2915 min read

Setting Up a Meta Business Manager from A to Z

Complete guide to creating and configuring your Meta Business Manager: ad accounts, Pages, Pixel, permissions and security.

By Jérémie Chiari

Industries2026-03-2812 min read

Meta Ads for Restaurants: Driving Reservations

Concrete Meta Ads strategies for restaurants: local targeting, effective creative formats and booking system integration.

By Jérémie Chiari

Analytics2026-03-2716 min read

Google Analytics 4 and Meta Ads: Cross-Referencing Your Data Effectively

Complete guide to cross-referencing GA4 and Meta Ads data: UTM strategy, attribution reconciliation and custom reports.

By Jérémie Chiari

Stratégie2026-03-2616 min read

The TOFU-MOFU-BOFU Funnel Applied to Meta Ads

Structure your Meta Ads campaigns as a TOFU-MOFU-BOFU funnel to guide prospects from discovery to conversion.

By Jérémie Chiari

Meta Ads2026-03-257 min read

Instagram Reels Ads: The Top Format of 2026

Why Reels Ads dominate Meta placements in 2026. Hooks, 9:16 formats, CTR and best practices to maximize your performance.

By Jérémie Chiari

Meta Ads2026-03-202 min read

Meta Ads in 2026: Why 62% of Businesses Fail

Analysis of the most common Meta Ads mistakes and how to avoid them with a data-driven approach.

By Jérémie Chiari

IA & Automatisation2026-03-195 min read

Marketing Automation + Meta Ads: The Winning Combo

Combine marketing automation and Meta Ads to automate your acquisition funnel. From lead capture to closing, a system that works 24/7.

By Jérémie Chiari

Meta Ads2026-03-182 min read

The Andromeda Algorithm: What Changes for Your Meta Campaigns

How Meta's Andromeda algorithm transformed advertising rules and why creative diversity is now essential.

By Jérémie Chiari

Guides2026-03-165 min read

Creating a KPI Dashboard for Your Meta Campaigns

Practical guide to creating a KPI dashboard that gives you a clear view of your Meta Ads performance at a glance. Tools, metrics, and setup.

By Jérémie Chiari

Performance Marketing2026-03-162 min read

Why Monitoring Your Meta Campaigns Every 6 Hours Changes Everything

Weekly monitoring kills your campaigns. Discover why analysis every 6 hours has become the performance standard.

By Jérémie Chiari

Performance Marketing2026-03-156 min read

Build an Effective KPI Dashboard for Your Meta Ads Campaigns

Build a Meta Ads dashboard that drives decisions. Essential metrics, tools and reporting frequency.

By Jérémie Chiari

Performance Marketing2026-03-142 min read

How to Reduce Your Meta Ads Cost Per Lead by 63%

Our method to go from a CPL of €15-25 to €3-8 through systematic optimization and AI.

By Jérémie Chiari

IA & Automatisation2026-03-122 min read

AI and Media Buying: The Future of Digital Advertising

How artificial intelligence is transforming media buying and why AI agents outperform the human approach.

By Jérémie Chiari

Performance Marketing2026-03-125 min read

Meta Ads Reporting: The KPIs That Really Matter

Stop drowning in 350 metrics. Here are the essential KPIs to drive your Meta Ads campaigns and make data-driven decisions.

By Jérémie Chiari

Performance Marketing2026-03-094 min read

Influencers + Paid Media: The Winning Synergy on Meta

Combine influencer marketing and Meta Ads for amplified results. Whitelisting strategies, spark ads, and paid amplification.

By Jérémie Chiari

Meta Ads2026-03-055 min read

UGC and Meta Ads: Why Authentic Content Converts

User-generated content outperforms professional creatives on Meta Ads. Discover why and how to integrate UGC into your campaigns.

By Jérémie Chiari

Meta Ads2026-03-026 min read

Meta Video Ads: Best Practices

Everything you need to know to create high-performing Meta video ads. Formats, durations, hooks, and production best practices.

By Jérémie Chiari

IA & Automatisation2026-03-019 min read

Marketing Automation and Meta Ads: Connecting Your CRM to Scale

Complete guide to connecting your CRM with Meta Ads. Automate audiences, scoring and conversion tracking.

By Jérémie Chiari

Guides2026-02-266 min read

Black Friday Meta Ads: Preparing Your Campaigns

Complete guide to preparing and executing your Black Friday Meta Ads campaigns. Calendar, budget, creatives, and retargeting strategy to maximize sales.

By Jérémie Chiari

Performance Marketing2026-02-235 min read

Seasonal Advertising on Meta: Calendar and Strategy

Adapt your Meta Ads campaigns to seasons and yearly events. Complete calendar, budget adjustments, and seasonal strategies.

By Jérémie Chiari

Meta Ads2026-02-195 min read

Meta Ad Frequency: When Your Ads Tire Your Audience

Ad frequency is the silent enemy of your Meta Ads performance. Learn to monitor, control it, and maintain the impact of your campaigns.

By Jérémie Chiari

Performance Marketing2026-02-165 min read

Optimizing Your Landing Pages for Meta Ads

Is your landing page the weak link in your campaigns? Discover how to optimize every element to maximize Meta Ads traffic conversion.

By Jérémie Chiari

Performance Marketing2026-02-166 min read

Meta Ads Reporting with Google Sheets: Building an Automated Dashboard

Build an automated Meta Ads reporting dashboard with Google Sheets, no technical skills required.

By Jérémie Chiari

Performance Marketing2026-02-146 min read

Optimize Your Landing Pages to Convert Meta Ads Traffic

Your ads perform but your pages don't convert? Landing page optimization guide for Meta Ads traffic.

By Jérémie Chiari

Meta Ads2026-02-125 min read

Meta Ads Campaign Structure: Best Practices

How to structure your Meta Ads campaigns for maximum performance. Naming conventions, hierarchy, and optimal organization in 2026.

By Jérémie Chiari

Meta Ads2026-02-095 min read

Meta Automated Bidding: Understanding and Optimizing

Master Meta Ads automated bidding strategies. Lowest cost, cost cap, ROAS target: when and how to use each strategy.

By Jérémie Chiari

IA & Automatisation2026-02-055 min read

Using ChatGPT to Write Your Meta Ads: The Guide

How to use ChatGPT and generative AI to write high-performing Meta Ads. Prompts, methods, and pitfalls to avoid.

By Jérémie Chiari

Meta Ads2026-02-025 min read

CBO vs ABO on Meta Ads: Which Budget to Choose and When

CBO or ABO? Compare both Meta Ads budget strategies to know which one to use based on your goals and phase.

By Jérémie Chiari

Meta Ads2026-02-029 min read

E-commerce and Meta Product Catalog: The Complete Guide to Selling More

Complete guide to setting up and optimizing your Meta product catalog to boost e-commerce sales.

By Jérémie Chiari

IA & Automatisation2026-02-025 min read

AI in Digital Advertising in 2026: State of Play

How artificial intelligence is transforming digital advertising in 2026. From automated bidding to creative generation, a complete overview.

By Jérémie Chiari

Guides2026-01-294 min read

Scaling an Agency with Meta Ads: The Playbook

How to use Meta Ads to scale your service agency. From client acquisition to systematization, the complete playbook.

By Jérémie Chiari

Performance Marketing2026-01-284 min read

Attribution on Meta Ads: Understanding Where Your Conversions Come From

Meta Ads attribution models explained simply. Windows, methods and best practices to measure your real results.

By Jérémie Chiari

Performance Marketing2026-01-286 min read

Influencers and Paid Media: Amplifying Your Partnerships via Meta Ads

How to combine influencer marketing and Meta Ads to multiply your campaign impact.

By Jérémie Chiari

Case Studies2026-01-264 min read

SaaS Acquisition via Meta Ads: From Demo to Customer

How SaaS companies use Meta Ads to generate demos, free trials, and paying customers. 2026 strategies and benchmarks.

By Jérémie Chiari

Case Studies2026-01-226 min read

Meta Ads for Real Estate: Attracting Qualified Prospects

Complete guide to using Meta Ads in real estate. Targeting strategies, high-performing creatives, and lead qualification for real estate agents and agencies.

By Jérémie Chiari

Meta Ads2026-01-196 min read

B2B Lead Generation on Meta: Complete Guide

Meta Ads isn't just for B2C. Discover how to generate qualified B2B leads on Facebook and Instagram with the right strategies.

By Jérémie Chiari

Performance Marketing2026-01-196 min read

Lead Nurturing: Combining Meta Ads and Email to Convert More Leads

Discover how to sync Meta Ads and email marketing to nurture leads and double your conversions.

By Jérémie Chiari

Meta Ads2026-01-157 min read

Meta Ads for E-Commerce: 8 Winning Strategies

8 proven Meta Ads strategies to boost your e-commerce sales. From dynamic retargeting to scaling, a complete guide for e-commerce businesses.

By Jérémie Chiari

Performance Marketing2026-01-127 min read

Customer Lifetime Value: Optimizing Beyond CPL

CPL only tells part of the story. Discover how to integrate Customer Lifetime Value into your Meta Ads strategy for more profitable decisions.

By Jérémie Chiari

Performance Marketing2026-01-105 min read

UGC and Meta Ads: Why Authentic Content Outperforms Everything

User-generated content dominates Meta Ads performance. Sourcing strategies, creative briefs and integration tips.

By Jérémie Chiari

IA & Automatisation2026-01-056 min read

Using ChatGPT to Write Your Meta Ads: A Practical Guide

Learn how to effectively use ChatGPT to write Meta Ads copy that converts.

By Jérémie Chiari

Guides2026-01-057 min read

Advanced Meta Pixel Configuration: Expert Guide

Go beyond basic Meta Pixel installation. Custom events, advanced parameters, CAPI deduplication, and quality score optimization.

By Jérémie Chiari

IA & Automatisation2026-01-016 min read

Dynamic Creative Optimization: Automate Your Testing

Meta's DCO automatically tests hundreds of creative combinations to find the best. Complete guide to using it effectively.

By Jérémie Chiari

Meta Ads2025-12-256 min read

Creative Fatigue on Meta: How to Detect and Fight It

Creative fatigue silently destroys your Meta Ads performance. Learn to identify warning signs and implement an effective prevention system.

By Jérémie Chiari

Meta Ads2025-12-227 min read

Advantage+ Campaigns: A Practical Guide for Advertisers

Complete guide to Meta's Advantage+ campaigns: Shopping, Audience, Creative, and Placements. When to use them and how to optimize for maximum results.

By Jérémie Chiari

Performance Marketing2025-12-225 min read

Video Ads on Meta: How to Boost Your Performance

Learn how video ads on Meta outperform static formats. Formats, durations and best practices for 2026.

By Jérémie Chiari

Meta Ads2025-12-185 min read

The Impact of iOS 14.5 on Meta Ads in 2026: What Has Changed

Complete review of iOS 14.5's impact on Meta Ads after 5 years. What changed, solutions implemented, and how advertisers perform today.

By Jérémie Chiari

Meta Ads2025-12-165 min read

Frequency Cap on Meta Ads: Managing Repetition Without Audience Fatigue

Master your Meta Ads frequency to avoid creative fatigue and maintain optimal CPA.

By Jérémie Chiari

Performance Marketing2025-12-156 min read

Meta Ads Attribution Models: Understanding Your Conversions

Understand Meta Ads attribution models to correctly measure your conversions and make better budget decisions.

By Jérémie Chiari

Performance Marketing2025-12-116 min read

How to Allocate Your Meta Ads Budget Effectively

Practical guide to splitting your Meta Ads budget between acquisition, retargeting, and testing. Proven methods to maximize every euro invested.

By Jérémie Chiari

Meta Ads2025-12-087 min read

Creative A/B Testing on Meta: A 7-Step Method

Master creative A/B testing on Meta Ads with this structured 7-step method. From hypothesis to analysis, leave nothing to chance.

By Jérémie Chiari

Meta Ads2025-12-045 min read

5 Meta Ads Retargeting Strategies That Convert

Discover 5 proven Meta Ads retargeting strategies to turn your visitors into customers. Methods tested on dozens of accounts.

By Jérémie Chiari

Meta Ads2025-12-025 min read

Meta Ads Campaign Structure in 2026: The Framework That Works

Discover the optimal Meta Ads campaign structure in 2026 with the 3-3-3 framework tested on 200+ accounts.

By Jérémie Chiari

Meta Ads2025-12-019 min read

Meta Lookalike Audiences: The Complete Guide

Everything you need to know about Meta Ads Lookalike audiences in 2026: creation, optimization, mistakes to avoid, and advanced strategies.

By Jérémie Chiari

Meta Ads2025-12-015 min read

Black Friday and Meta Ads: Complete Strategy to Maximize Sales

Prepare your Meta Ads strategy for Black Friday. Calendar, budgets, creatives and techniques to boost your sales.

By Jérémie Chiari

Meta Ads2025-11-285 min read

Dynamic Creative Optimization (DCO) on Meta: A Practical Guide

Master DCO on Meta Ads to automatically test the best creative combinations. Setup and strategy guide.

By Jérémie Chiari

Meta Ads2025-11-276 min read

Facebook Ads vs Instagram Ads: Where to Invest in 2026?

Complete comparison between Facebook Ads and Instagram Ads in 2026. Discover which platform to prioritize based on your industry, audience, and goals.

By Jérémie Chiari

Performance Marketing2025-11-275 min read

Seasonal Meta Ads: Succeeding with Christmas, Sales and Peak Campaigns

Complete strategy to prepare and execute your Meta Ads campaigns during seasonal peak periods.

By Jérémie Chiari

IA & Automatisation2025-11-247 min read

The 5 Social Advertising Trends in 2026

From generative AI to social commerce, discover the 5 major trends redefining social media advertising in 2026.

By Jérémie Chiari

Performance Marketing2025-11-206 min read

How to Optimize Your Lead-to-Customer Conversion Rate

Is your conversion rate stagnating? Discover concrete levers to turn more leads into paying customers.

By Jérémie Chiari

Meta Ads2025-11-186 min read

B2B SaaS: Why and How to Use Meta Ads for Your Acquisition

Meta Ads isn't just for B2C. Discover how B2B SaaS companies generate qualified leads via Facebook and Instagram.

By Jérémie Chiari

Meta Ads2025-11-175 min read

Automatic Scaling: +20% Every 3 Days Without Breaking Performance

Learn the progressive scaling method to increase your Meta Ads budgets without degrading results. Strategy tested on 50+ accounts.

By Jérémie Chiari

Meta Ads2025-11-158 min read

Advantage+ Shopping Campaigns: The Complete E-Commerce Guide

Master Meta's Advantage+ Shopping campaigns. Setup, bidding strategies, creatives and scaling to maximize your ROAS.

By Jérémie Chiari

Performance Marketing2025-11-136 min read

How to Calculate the True ROI of Your Facebook Advertising

The ROAS displayed in Meta Ads doesn't tell the whole story. Learn to calculate the real ROI of your campaigns by integrating all costs.

By Jérémie Chiari

Meta Ads2025-11-105 min read

Retargeting on Meta Ads: Strategies That Work in 2026

Retargeting remains the most profitable lever in Meta Ads. Discover updated strategies for 2026 with new tracking constraints.

By Jérémie Chiari

Meta Ads2025-11-066 min read

Complete Guide: Configure Your Meta Pixel for Optimal Tracking

Step by step to install and configure the Meta Pixel correctly, with Conversions API, for reliable tracking in 2026.

By Jérémie Chiari

Meta Ads2025-11-046 min read

Real Estate and Meta Ads: Generate Qualified Leads for Your Agency

Real estate-specific Meta Ads strategies to generate qualified seller and buyer leads.

By Jérémie Chiari

Performance Marketing2025-11-035 min read

Meta Ads vs Google Ads in 2026: Where to Invest Your Budget

Detailed comparison of Meta Ads and Google Ads in 2026. Advantages, disadvantages, and optimal budget allocation strategy.

By Jérémie Chiari

Meta Ads2025-10-275 min read

Creative Fatigue: How to Prevent Your Ads From Losing Effectiveness

Creative fatigue is the silent killer of your Meta Ads campaigns. Learn to detect and prevent it with proven strategies.

By Jérémie Chiari

Meta Ads2025-10-235 min read

6 Mistakes That Waste 40% of Your Digital Ad Budget

Identify common mistakes sabotaging your Meta Ads campaigns and learn how to recover up to 40% of wasted budget.

By Jérémie Chiari

Performance Marketing2025-10-216 min read

Customer Lifetime Value: Optimize Your Meta Ads for Long-Term Client Value

Learn how to integrate LTV into your Meta Ads campaigns to target your most profitable customers.

By Jérémie Chiari

Performance Marketing2025-10-205 min read

CRM and Meta Ads: Why Tracking Leads to Sale Changes Everything

CRM-Meta Ads integration optimizes campaigns based on real lead value. Discover how this approach transforms your results.

By Jérémie Chiari

Meta Ads2025-10-165 min read

Creative Testing Framework: How to Find Your Winners Quickly

A structured framework to test your Meta Ads creatives and identify winning ads with minimal time and budget.

By Jérémie Chiari

Performance Marketing2025-10-135 min read

CPL, CTR, ROAS: The Metrics That Really Matter in Meta Ads

Stop drowning in data. Here are the essential metrics to effectively manage your Meta Ads campaigns.

By Jérémie Chiari

Performance Marketing2025-10-095 min read

What Advertising Budget for an SME in 2026?

Practical guide to defining your digital advertising budget in 2026. Calculation methods, benchmarks, and optimal allocation for SMEs.

By Jérémie Chiari

Meta Ads2025-10-088 min read

Meta Conversion API: The Complete Guide to Reliable Tracking in 2026

Complete guide to setting up Meta Conversion API and recovering up to 35% of data lost by the Pixel alone.

By Jérémie Chiari

IA & Automatisation2025-10-066 min read

Agency, Freelancer, or AI: Who Should Manage Your Meta Ads?

Objective comparison between agency, freelancer, and AI tools for managing your Meta Ads campaigns. Advantages, costs, and recommendations.

By Jérémie Chiari

Meta Ads2025-10-025 min read

30 Creative Variations: The Method to Maximize Your Results

Discover the structured method to produce 30 effective creative variations and find your winning ads quickly.

By Jérémie Chiari